I’m an audience strategist and content creator, specialised in organic social media, helping organisations modernize their communications and advocacy by creating and implementing impact-led digital marketing strategies.

I work to mainstream an audience-first approach to digital communications, putting audience needs, clean data and channel cohesion first. I work with digital teams to support them in achieving their goals and regularly run workshops for organisations such as Oxfam, Transparency International, Renew Europe and Open Societies Foundation on effective digital advocacy strategies.

For the past 5 years, I spearhead Amnesty International’s digital presence, first as Global Social Media Manager and then as Head of Digital Engagement. Prior to that I mainstreamed a data-driven audience approach to content as the Social Media Editor for Newsweek.

Since Russia’s full-scale invasion of my native Ukraine, I’ve also become an independent activist and content creator, using my own channels @vally_v and @val_voshchevska to mobilise and educate people online. I also sometimes write about my personal experiences and have written for TIME, Newsweek and The Lily. Together with Ukrainian journalist Maksym Eristavi, I’ve also co-founded the #UkrainianSpaces podcast, that has garnered over 108,000 listens in under 7 months and continue to use my professional experience to help my country.